[Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot

We talk a lot about how Brand Strategy is the North Star for your food business that helps you align your team and guide them in the right direction towards your Purpose & Vision. And while we already have some great episodes devoted to the topic (see below for links), we wanted to put everything together in one place to really walk you through each step and give you the solid foundation you need to succeed.

Today on the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva kicks off a special three-part series on the actual nuts and bolts of developing your Brand Strategy. For this episode, we'll look at why you need to know what your competitors are doing, and how to create a competitive snapshot to help you get the lay of the land.

In This Episode:

• What's coming up in this three part Brand Strategy Series to help set your brand apart.
• 2 reasons every emerging food and beverage brand should know what their competitors are doing.
• The exact steps to create a competitive snapshot document to help you understand the landscape as you develop your Brand Strategy.
• An important mindset tip to keep in mind when looking at the competition.
• How to walk through this process step by step with Katie's new Brand Strategy Workshop.

Resources:

• Ep #27: How Brand Strategy Brings Consistency, Efficiency and Value to Your Company
• Ep #45: The 5-Minute Food Business Brand Strategy Formula
• Ep #56: Meeting Consumer Needs – What Are You REALLY Selling?
• Real Food Brands Brand Checkup Scorecard
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website