75. The 3 Pillars of a Successful Food Business: A Roundtable Conversation with Industry Experts

Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands

January 14, 202150m 37s

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Show Notes

In this special bonus episode of the Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva sits down for a roundtable discussion with industry experts Alli Ball, of the Food Biz Wiz podcast, and Sarah Delevan, of the Good Food CFO podcast, to talk about the three pillars of a successful food business. You'll hear them talk about how brand, financials, and sales strategy are all crucial for building a successful, stable, profitable food or beverage company. Make sure to listen to the end for a free giveaway opportunity!

In This Episode:

The three pillars of building a sustainable and profitable food business.
Why you should start thinking about brand strategy from day one.
The mistake many brands make when it comes to pricing their products.
Why so many businesses underestimate the price of labor.
Why you shouldn't be afraid of being the most expensive product in your category.
The hidden costs of distribution.
The four main choices you have when it comes to distribution.
Example of a brand that is thinking about all three pillars.
Where to find details on our giveaway!

Resources:

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