7 Ways to Optimize Your Social Media Marketing Plan -- with Kara Hanninen
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
March 6, 201940m 41s
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Show Notes
Kara Hanninen, Founder and CEO of Craveity Marketing, joins the Real Food Brands Marketing Podcast to discuss all things social media marketing, from choosing the right platform, to ads, to influencers...and more!
In This Episode:
- Why Kara moved from digital marketing ad agencies to her own mission focused food related marketing firm.
- Seven important things to consider when creating your integrated social media marketing plan:
- Planning and strategy
- Choosing the right platforms
- How to approach influencer marketing
- What kind of social media content you should be posting
- Scheduling your social media posts
- How to use social media ads effectively
- Using social media as part of a larger integrated marketing plan
Resources:
- Check out Kara's list of social media tools and resources here
- Real Food Brands Marketing Roundtable Facebook Group
- Real Food Brands
- Real Food Brands Instagram
- Good Food Expo