5 Crucial Ways to Prepare for a Food PR Crisis Before It Happens
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
While optimism can get us far in the natural food business, you also need to spend some time thinking about what could go wrong. Planning for the worst-case scenario means that you can more confidently move forward with a positive outlook, knowing that you won't get blindsided if things don't go as planned. No matter what phase of business you're in, it's worth it to invest time to think ahead to what could go wrong. This could be applied to any area of your business (e.g. new product launch, distribution issues, supplier shortages, etc) but our focus here is on PR crisis planning.
Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Jeff Hahn, Owner and Head of Strategy for Apron Food PR. His new book, Breaking Bad News, which launches soon, teaches you how to communicate with your audience and customers about any crisis.
In This Episode:
- Why everyone needs a crisis communications plan.
- Jeff's five-step framework for developing a food PR crisis communications strategy.
- Why getting the right people together in a food PR crisis is often the trickiest part.
- How to issue a holding statement to buy yourself time.
- A framework for figuring out the right message to say.
- The balance your spokesperson needs to strike.
- How to choose the right method of delivery for the job.
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