3 Tips for Speed to Market with Emma Nelson
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands
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Show Notes
Sometimes you get a brilliant, game-changing idea and the best thing is to get it to market as quickly as possible. The problem is that it's not as easy as coming up with a great recipe in your kitchen and then immediately scaling it. You need to source commercial ingredients, work around suppliers' and co-packers' limitations, and make sure you have the certifications your brand needs to reflect your values.
Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Emma Nelson, Principal at G'Day Foods. She uses her expertise in commercial development to help brands make their products work at scale.
In This Episode:
- How Emma got into the food industry.
- Her three biggest tips for getting a product to market more quickly.
- What makes for commercially available ingredients.
- Why you need a "gold standard" formula.
- The importance of understanding your co-manufacturer's and suppliers' timelines.
- Why working with suppliers is a give-and-take relationship.
- Why it's so important to know where you can make concessions with your formula.
- The factors you might not consider when you make a go-to-market timeline.
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