140. Brand Personality: Stay on Brand and Stand Out
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
If your brand could talk… what would it say? And more importantly, would your ideal people feel connected—or confused?
In this solo episode, I explore why brand personality helps you show up consistently, create meaningful connections, and stand out in a crowded market. In fact, it's one of the KEY bridges between your internal strategy and how your brand shows up in the world.
You'll learn:
- Why brand personality can help you not only connect but also intrigue the right people
- My perspective - and watch out - on using the brand archetypes wheel
- A fun and useful exercise to choose 3 personality traits that will guide your brand's messaging and visuals.
- The results I got from a personality test and how it changed my thinking about brand personality
- Why it's critical to share your brand personality with your team
- What to ask teammates or customers to gut-check your brand personality
This episode will help you identify your brand personality and bring that personality to life.
🔗 Links & Resources:
✓ Real Food Brands Marketing Roundtable (Free Facebook Community to follow up on episodes)
✓ FREE Brand Review Guide - realfoodbrands.com (the form is on my home page)
✓ Learn more about how we can work together: realfoodbrands.com
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening - let's go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands