120. Building a Winning Brand: How Start Right Foods Stands Out in the Frozen Breakfast Aisle with Clint Matthews
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva
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Show Notes
What does it take to get your food brand onto store shelves—and make sure it doesn't blend into the sea of sameness?
Clint Matthews, co-founder of Start Right Foods, joins host and Food Brand Strategist Katie Mleziva to talk about how the Start Right brand has evolved, why a strong brand strategy is a foundational piece for successfully scaling a brand, and what he's learned about sales and packaging over the years.
In this episode, we discuss:
✔️ How brand strategy shaped Start Right Foods' packaging and messaging
✔️ The challenges and wins of building a food business from the ground up with a partner
✔️ The importance of buyer relationships and sales strategy
✔️ Lessons from launching, growing, and adapting in the frozen breakfast space
...and more!
If you're building a natural food brand and want to learn from an entrepreneur who's been through it and is going through it now, this episode is for you!
Find the full notes for this episode, plus other resources for food business owners at www.realfoodbrands.com/podcast.
Now, let's go shake up shopping carts together!