115. Your Big Shift: From Selling a Great Product to Building a Strong Brand
Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva
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Show Notes
Are you selling a product or building a brand? Everyone has to start somewhere, but in this episode, Food Brand Strategist Katie Mleziva shares what it means to go from making a great product to building a strong brand that stands out.
Here's what's in this episode - you can find all the links on the episode web page.
- The event that sparked Katie's interest in brand management.
- Why a great product is necessary, but not enough.
- Why the time for brand strategy is always now.
- How Katie's Brand Strategy process brings clarity and confidence.
- How a strong brand can help you build brand recognition and word-of-mouth marketing.
- How having a strong brand can help you with new product launches.
Stay tuned for news coming soon on new ways to work with Katie to create the foundation for a strong brand that will help you reach your vision!
In the meantime, you can get all the links and read the full show notes here.