102. Are you inviting people into a brand story or sharing brand history?

Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva - Real Food Brands

January 19, 202218m 46s

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Show Notes

Have you thought about the difference between brand story and brand history? While your brand history can certainly be a part of your brand story, the history is about the past and the story is about the future, and what you're inviting people to be a part of.

Today on episode 102 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva shares her guidance on writing a brand story and sharing brand history for your food business, plus 3 tips to make your brand story more compelling to create a lasting connection with your audience.

In This Episode:

The difference between a brand history and a brand story.
Why most brands start with a brand history.
Why you need to communicate WIIFM.
How to assess the current state of your brand story.
Why you need to find the transformation your brand offers a consumer, whether big or small.
A starting framework for telling your brand story.
Why it's so important to start putting things down on paper.
How to get more help with your brand positioning and brand story.

Resources:

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