Floor 9

On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple’s announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography is important for the creator economy, and how Apple’s approach towards the fitness markets differs from the likes of Peloton. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particularly around the implications of a diminishing theatrical window, and the lack of new IP originated from streaming services, as the film industry struggles to adapt to the streaming era over the course of the pandemic. We also discuss how the growing cultural relevance of video games impacts the future development of movies.Check out the Twitter debate that birthed this episode here: https://twitter.com/adamjsimon/status/1428203793133576192 You can follow Kyle on Twitter @TyleKurner and find more of his work on www.tylekurner.com. Follow Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy;  and TikTok’s extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports content. You can check out the Virgin Hyperloop demo video mentioned here on YouTube: https://www.youtube.com/watch?v=6hXNXL9PiYk You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe’s new Payment Links product, and more.Plus, learn about what “cheugy” means by referring to this alignment chart. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five, on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Association (MMA) Impact Conference, Scott linked up with Jake to talk about AR’s main use cases in marketing today, how marketers can decide if AR is a good fit for their brands, and what marketers can do now to utilize AR experiences to reach consumers, especially those who’re on 5G networks. In addition, they also discussed the long-term prospects of AR in marketing as well as answering some questions from the audience. If you’re interested in learning more about how to leverage AR to reach the mobile audience of today and tomorrow, this episode is a must-listen!As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglaxb. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. Check out Richard’s article on this topic if you like what you hear and want to read more about the development trajectory of major U.S. social media platforms and what they mean for marketers.Before the main conversation, Adam and Scott round up the latest tech and media news of the past two weeks, including two streaming updates from Disney, as well as Apple reportedly working on a “Buy Now, Pay Later” service. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok’s new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants.  You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the brand-friendly AR features that Snap announced at its Partner Summit, how AR is transitioning from a “toy” to a “tool” that can help brands deliver deeply personal experiences, and AR’s expanding role in the consumer journey. We also discuss the computing paradigm shift that AR is set to bring, and what brands can do today to prepare for that future, especially with Snap’s AR products. You can watch the Snap Partner Summit keynote here: https://snappartnersummit.com, and learn more about Snap’s ad products here: https://forbusiness.snapchat.com. You can find Carolina on Twitter @cvarguelles. After the chat with Carolina, you’ll hear this week’s MAGNA Minute, where Luke Stillman shares MAGNA’s latest forecast on global ad spending. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.  Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple’s Health and Wallet apps, Apple unleashed a barrage of upcoming features. Some of these features have clear implications for brand marketers, while others may impact user behaviors that marketers need to heed. As usual, we are here to help you decode this jam-packed keynote and better understand what these new features mean to brands.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and more. Before that, they discuss the latest news in media and tech, which includes Amazon buying MGM, HBO Max’s ad-supported tier, and Instagram’s new “Drop” shopping section.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help it transform its app into a brand-friendly AR platform. For all brands interested in exploring AR, this episode is a must listen!You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS. This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Adam and Scott discussed the new Google Shopping features,  new business-friendly features in Maps and AR, and everything else brands need to know from Google’s latest developer event.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: Tesla removes Bitcoin payment option over energy use concerns [Electrek] TikTok Begins Testing In-App Shopping to Challenge Facebook [Bloomberg]TikTok launching jobs service for Gen Z [Axios] Google goes nuclear against Roku by adding YouTube TV to the main YouTube app [The Verge] Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators [TechCrunch]MAGNA Minute on the continued growth of podcastingTake part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this episode include: Twitter buying Scroll to boost its subscription services [The Verge]YouTube rolling out new feature to make its connected TV ads more shoppable [TechCrunch]Facebook launching its Nextdoor clone [TechCrunch]Boost Mobile’s Unlimited Plus plan now includes free access to K Health’s telemedicine service [The Verge]The value of Dogecoin continues its unbelievable surge [NYT]Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-out of retail technologies in Whole Foods and a hair salon, as well as some update on Sony’s streaming strategies, signaled by its latest deal with Disney. Check here for a recap on this week’s Apple Event.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and social tokens. Chad Stoller, UM’s Global Chief Innovation Officer, also makes a guest appearance in this episode. Listen now to learn about how blockchain is enabling a new paradigm for digital media.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing. As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Facebook’s Clubhouse competitor, Clubhouse allowing people to tip creators, and Epic’s further integration of Fortnite and Houseparty. Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. And here is the Vietnamnese hit meme song that Alan mentioned. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. Hosted on Acast. See acast.com/privacy for more information.

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments from a fan-first perspective. If you want to learn more about how brands can leverage NFTs to engage with fans and build communities, this conversation is a must-listen!As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Spotify joining the social audio wars with the acquisition of Locker Room, as well as the new Godzilla vs. Kong NFTs.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Bros. make moves, Krispy Kreme jumping on the trend of vaccination marketing, and Coke’s vending machine subscription in Japan. They then got into a debate over Tesla’s announcement that it is starting to accept bitcoin as payment, and whether it is a mainstream moment for bitcoin as an alternative currency, or just a marketing stunt for Tesla. Listen now to hear our thoughts!Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!  Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about how independent newsletter companies are competing against big news publications, the rise of Substack and personality-driven newsletters, and the recent entrances of Twitter and Facebook into the space.Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes HBO Max’s upcoming ad-supported tier and Clubhouse’s new accelerator program.Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Hosted on Acast. See acast.com/privacy for more information.

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy to its impact on the shopper journey, we discuss the resale boom from many aspects. Furthermore, we explore how this trend is challenging some deep-seated ideas of how the fashion and retail industries should operate, and prognosticate how it will evolve beyond these two vectors over the next few years. As always, we cap it off with some actionable brand takeaways.Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes Roblox’s robust IPO, Disney putting NHL games on ESPN+, and Netflix’s new short-form video feed. Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!  Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News Media Bargaining Code. Together with co-hosts Adam and Scott, they talk about how things went down between the Australian government and Facebook and Google, the implications of their concessions to local publishers and regulators in Australia, and how the fallout of this battle will shape the development of the splinternet.Before the main conversation, Adam and Scott talked about the top news of the week, which include Google’s decision to stop using third-party cookies, Twitter Spaces arriving on Android, Instagram’s new Live Room feature, and Square launching its own B2B bank services. If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. First, following up our discussion last week on Facebook banning users from sharing news from Australian publications, co-hosts Adam and Scott share their thoughts on the latest developments from down under. Then, for the main discussion of the week, they analyze the slew of announcements from Spotify’s “Stream On” event on Monday. Listen to find out more about Spotify’s new ad products, its plan to pursue all forms of monetization and own the entire audio space, and if Spotify should be afraid of Clubhouse.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Hosted on Acast. See acast.com/privacy for more information.

This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-and-collect, mobile commerce, and retail media networks, as well as where it is heading in 2021, this episode is a must-listen.But first the news! Co-hosts Adam and Scott discuss the latest news of the week, including:Facebook Blocks News In Australia, Diverging With Google On Proposed Law [NYTimes]Google Maps Now Lets Users Pay For Parking And Travel Tickets Within The App [Engadget]First Apple TV+ AR app launches with ‘For All Mankind’ backstory [9to5Mac]You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Hosted on Acast. See acast.com/privacy for more information.

In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 seconds. From Blockchain to Culture Pops, we covered ten obscure territories in our 90-9-1 innovation framework that we use to map the emerging media channels against their respective audience reach and ad product maturity. Ryan from our partnerships team is back again as the referee to track their points and facilitate the game with a hearty side of banters. Prior to the friendly rivalry, co-hosts Adam and Scott discuss the latest news of the week, includingHyundai and Kia confirm they are no longer in talks with Apple regarding Apple Car production [9to5Mac]Unreal Engine debuts MetaHuman Creator for creating realistic digital humans [The Verge]TikTok set to unveil a suite of new online shopping tools [WWD]Tesla sends bitcoin to record high with $1.5 billion investment [Financial Times]You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! Hosted on Acast. See acast.com/privacy for more information.

To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode. Joined by special guest Brian Morrissey, former president/editor-in-chief at Digiday Media, we discuss the curious rise of Clubhouse, Twitter’s pending copycat product, and the marketing potential of live social audio.  Before the main conversation, co-hosts Adam and Scott dish on the latest news, includingGoogle shutters in-house game studio for StadiaApple rumored to sign $3.6 billion deal with Kia Motors for Apple Car partnershipFacebook sold nearly 1.1 million Oculus Quest 2 headsets during Q4 2020Follow Brian on Twitter @bmorrissey and check out his Substack The Rebooting for insights on building sustainable media businesses. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, we couldn’t pass on the opportunity to talk about the biggest news of the week — the Gamestop stock drama, and how it connects to the two Outlook trends in this episode. Our content manager Richard Yao also chimed in on a whim with his two cents, so please excuse his low-quality audio. We hope you find this episode both topical and insightful. Links Read Outlook 2021 in full here on our Medium blog! For an easy-to-understand primer on the whole Gamestop situation, read this piece from Vox.Check out the TED talk about the power of online communities that Scott mentioned here.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab.  Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and culture. In this episode, you’ll hear the first half of the conversation where they break down the first three segments of the report, which includes the overall framework of the forward momentum towards digital transformation, the Anyware Economy enabled by the accelerated shift to remote work, and why we believe gaming is eating the world! Come back next week to hear us discuss the remaining two trends from the Outlook. But if you want a preview, you can read Outlook 2021 in full here on our Medium blog!You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Hosted on Acast. See acast.com/privacy for more information.

This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Officer & Head of the IPG Media Lab, discussions our partnerships team had with interesting startups such as Standard Cognition, Community, and MarsBot, as well as clips from our virtual CES show floor tour where we discuss the key trends in digital health, smart home, next-gen mobility, and the tech startup space.If you wish to hear our CES content sessions in full, they are now ready for on-demand replay on this page. (Please note that this page is protected by password. If you work at IPG Mediabrands or work for one of our clients, please reach out to [email protected] with a request for the password.)You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read our recap of the key trends we saw at this CES. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9. We are gearing up for the first all-virtual CES, which kicks off next Monday, and we couldn’t be more excited to share what we will see from this biggest tech industry confab with you. In this episode, co-hosts Adam and Scott chat about what they expect to see next week, how different this year’s CES will be, and go through some of the industry trends that marketers should look out for.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read a quick preview of the key trends we are looking out for at CES next week. Hosted on Acast. See acast.com/privacy for more information.

We’ve got a full house on Floor 9 this week! Get yourself a warm drink and cozy up to join our holiday party where we play a fun game called “Trends Yule Love.”Here’s how it works: Each of the Lab team members has picked a virtual gift that points to a specific trend we covered in a Floor 9 episode released this year, and it is up to co-hosts Adam and Scott to guess what trend it is and who the gift is from.Joined by the entire Lab, with Ryan from our Partnerships team serving as the game MC, banter and laughter abound in this holiday special episode! Listen for a jolly good time with us while brushing up on some of our favorite Floor 9 discussions of the year. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read more about the latest report on holiday shopping from Morning Consult that Richard mentioned. Happy holidays! Hosted on Acast. See acast.com/privacy for more information.

For the last regular episode of 2020, we welcome back an old friend of the Lab, Brent Bushnell, CEO of LA-based micro-amusement park Two Bit Circus. Together with co-hosts Adam and Scott, we talked about how the location-based experience businesses have pivoted online, using virtual events as a new customer channel, new experiments in ticketing and hybrid events, and how out-of-home entertainment will look like in 2021 and beyond.As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Facebook getting sued for monopoly and three updates on the streaming wars: Warner Bros. releasing all 2021 movies on HBO Max, AT&T selling Crunchyroll to Sony, and Discovery partnering with A+E for its upcoming OTT service.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. You can find Brent at @brentbushnell. Hosted on Acast. See acast.com/privacy for more information.

This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Floor 9 to share her incredible journey as a D2C brand founder. In this wide-ranging conversation, we discuss the challenges and opportunities presented by the pandemic, the importance of storytelling and community-building for D2C brands, and how the overall D2C space is evolving.As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Maps adding a social feed, the success of Fornite’s Galactus event and Dua Lipa’s virtual concert, the upcoming Disovery+ streaming service, and Hulu’s Watch Party feature.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Check out Jing’s Medium post on what she learned from the process of making Sichuan chili sauce at scale. Hosted on Acast. See acast.com/privacy for more information.

For a second helping of Floor 9, we hope you enjoy this unabridged conversation of our last episode on the future of startups with special guest David Rosenthal, venture investor and co-host of Acquired. Scott talked with David for over an hour, and here you get to hear a lot of interesting parts of our conversation that were left on the cutting room floor last week. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow David at @djrosent and check out his excellent business podcast Acquired. Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

For this year’s Thanksgiving special, co-hosts Scott and Adam catch up on two important leftover news items from last week: Wonder Woman 1984 to be released on HBO Max and Apple to reduce their App Store commission cut from 30% to 15%. Together, Adam and Scott break down the various implications these two news stories have on the future of Hollywood and the mobile app ecosystem, respectively. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

This week, we are glad to have seasoned VC investor David Rosenthal join us to discuss the current state and the future of startups, investing, and innovation. Together, Scott and David talked about how the pandemic has changed startup funding, the emerging innovation categories, the merits of buying vs. building, and other key trends in the startup world that all innovation-minded brands should know.  As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Pay getting a redesign, CVS offering support for Venmo and PayPal at checkout, the launch of Amazon Pharmacy, and Lil Nas X’s virtual concerts in Roblox.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow David at @djrosent and check out his excellent business podcast Acquired. Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand safety & brand responsibility in advertising. Click here to read more about our “ten commandments” on media responsibilities, and listen to we discuss everything from potential monetization paths for social platforms to why clients are quick to embrace them.As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Apple’s new Mac announcements, VF buying street fashion brand Supreme, and Spotify buying podcast ad tech company Megaphone. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review on Apple Podcast! Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another episode of the award-winning Floor 9! This week we welcome Sean Ahearn, Senior Manager of Client Services at the Lab, to chat all about technology’s impact on mental health. From social media and information overload, to Zoom fatigue and digital wellness, we cover the good, the bad, and the unintended consequences of adopting new technologies on our collective psyche. For more on this topic, check out Sean’s article on Re-evaluating Technology’s Impact on Mental Health. As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Facebook’s new cloud gaming service, TikTok partnering with Shopify for social commerce, DoorDash teaming up with Oakland restaurant for ghost kitchen, and Giphy and Gucci adding virtual avatars to their apps. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review at Apple Podcast!If you or someone you know is struggling with mental health issues, please reach out and seek professional help. Here is a list of mental health resources compiled by our parent company. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning to celebrate the holiday, how shopper behavior has changed, to how holiday spending may be shifting, we covered all aspects of holiday shopping, along with insights for what brands can do to prepare for an unprecedented holiday shopping season.For additional information on holiday shopping from Morning Consult, check out these reports:How COVID-19 Is Changing the Holiday Shopping SeasonHoliday Shopping During a Pandemic: Could the Coronavirus Be the Downfall of In-Store Black Friday?2020 Has Upended What Consumers Expect From Brands. What Does That Mean For The Holiday Season?You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. Follow Victoria on Twitter at @victoriasakal and Morning Consult @MorningConsult. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we welcome back Arielle Garcia, Chief Privacy Officer of UM, along with first-time guest David Mihalek, SVP, Digital Strategy of UM, for a follow-up discussion to the “Data Privacy as a Business Imperative” episode we had with Arielle last month. Together, we dived deep into how brand advertisers and publishers are preparing for the disappearance of cookies as privacy regulations start to roll out. From its impact on ad targeting, to data “cleaning rooms”, to the need for transparency and accountability, we covered a lot of ground in this interesting conversation. Before the main conversation, Scott is joined by co-host Adam to recap the highlights of this week’s Apple Event where new 5G-ready iPhones and more were unveiled. For an in-depth analysis of this event, check out our written recap here.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. For more insights on using consumer data for personalization, check out our recent media trial report with MAGNA GLOBAL as reported by AdAge. Questions brands, agencies and marketers should be asking to prepare for the cookieless future: How much of our targeting strategy today is dependent on third-party cookies and what impacts have been experienced by browser or privacy changes such as ITP, CCPA and GDPR?Are we taking a holistic, people-first approach to our data strategy? Are we exploring strategic 2nd party partnerships that help us scale our audiences? How can we build deeper consumer relationships by driving meaningful conversations in the channels our consumers engage with? What is our plan for testing clean-rooms and what are the expected insights my brand can glean from their utilization?Are we exploring alternative targeting and measurement tactics, such as Authenticated Traffic Solutions (LiveRamp), and CAPI – Conversion API (Facebook)?Do we have the right privacy and customer data management infrastructure in place to embed privacy and honor preference across channels and touchpoints? Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, co-hosts Scott and Adam chat about the top tech and media news of the week before diving into a timely discussion on the pandemic’s impact on the adoption of digital and contactless payments. If you want to learn about the accelerated adoption of digital payments and its implications for retailers and financial service brands, this episode is a must-listen!You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Constructive feedback is much appreciated. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are very happy to chat with Phil Libin, CEO and co-founder of All Turtles and creator of virtual presentation software mmhmm. He is also co-founder and former CEO of Evernote, and makes the perfect guest to talk about the future of work given the accelerated shift towards remote work. Starting with the need for better remote work tools like mmhmm, to the ramifications of remote working, to the impact of AI on office work, we have a wide-ranging conversation with Phil on the many ways that technology is reshaping the way we work.As usual, Scott and Adam talk about the biggest news of the week before the main discussion. This week, they cover Amazon’s new palm-reading payment tech, Prime Day date announcement, Facebook merging Instagram DMs and Messenger, Walmart’s mobile-driven store redesign.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback.To find out more about the “Better Than Before” contest that Phil mentioned, check out https://www.betterthanbefore.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of Floor 9, Scott was joined by two repeat guests: Christina Adranly from Lab’s strategy team and Chelsea Freitas from UM’s strategy team, to talk about fashion! Specifically, our knowledgeable guests explained the impact that digital media and COVID-19 have had on the fashion industry, with a focus on street fashion, and how the future of digital apparel will play out. As usual, Scott and Adam talk about the biggest news of the week before the main discussion. This week, they covered Microsoft buying game developer Bethesda, Peacock finally arriving on Roku devices, and Spotify’s cool new interactive feature for podcasts.Read this for more information on our latest media trial with Roku and MAGNA: https://www.businesswire.com/news/home/20200910005747/enYou can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Floor 9, co-hosts Adam and Scott recap the two major tech events of the week: Apple’s “Time Flies” event on Tuesday and Facebook Connect 7 event on Wednesday. Together, they cover everything from these two events that brand marketers should know, along with some insights into how the two tech giants are preparing for a post-mobile future and how brands can do today in response.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback! Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are taking a step back and evaluating this new normal we’ve all found ourselves in, six months into this pandemic, from a personal perspective. Joined by Christina Adranly, Director of Strategy, the trio discussed their experience of working from home, new pandemic social etiquette, changes in media consumption, and overall a first-hand review of this new reality that all brands must adapt to. You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback! Hosted on Acast. See acast.com/privacy for more information.

On this special episode of Floor 9, we welcome Arielle Garcia, the newly appointed Chief Privacy Officer of UM, to a timely discussion on data privacy. From the regulatory landscape, to consumer sentiments, to real-life examples of how to conduct responsible collection and use of data, Arielle talked us through them all and affirmed our stance that data privacy is a business imperative that needs to be taken seriously at every level.We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Hosted on Acast. See acast.com/privacy for more information.

On this special episode of Floor 9, we bring you a thought-provoking and important conversation with the legendary Nikole Hannah Jones, a Pulitzer Prize winning journalist for covering civil rights and racial injustice for The New York Times Magazine and creator of the 1619 project. Conducted as part of the 2020 UM Impact Day, this conversation between Nikole and Deidre Smalls-Landau, CMO and EVP, Global Culture at UM, dives into the history of institutional racism, the current #BLM movement against racial injustice and police brutality, and how we can be a better advocate and ally for racial equality. Check out the 1619 project here: https://www.nytimes.com/interactive/2019/08/14/magazine/1619-america-slavery.htmlWe welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. You can follow Nicole at @nhannahjones. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we welcome back an old friend, Brian Hughes, who leads the Audience Analysis Practice for MAGNA, to talk about the latest developments in the ongoing streaming wars. But before we get to the frontrunners, cord-cutters, and brand implications, Adam and Scott tackle the top news stories of the week, especially what the high-profile feud between Epic Games and Apple is really about.Additionally, we’d like to remind you of our annual audience survey, which every listener is welcome to partake here: https://bit.ly/floor9survey. As a thank you, we will be randomly selecting ten survey participants to reward a special prize, courtesy of our friends at Brain.fm. We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, co-hosts Adam and Scott tackle one of the top questions in every media and tech professional’s mind these days: what is going to happen to TikTok? Together, Scott and Adam dived deep into the proposed ban and its various potential ramifications for the technology industry as well as for brands. Before this insightful main discussion, they shed some light on the top news story of the week, including Apple barring XCloud and Stadia from the App Store, and Mulan coming to Disney+.  Additionally, we are excited to launch our second annual audience survey, which every listener is welcome to partake here: https://ipglab.typeform.com/to/v4YlnVmf, which will be open for a month until Sep. 14. As a thank you, we will be randomly selecting ten survey participants to reward a special prize, courtesy of our friends at Brain.fm.We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.  Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode of Floor 9 Ader CEO, Justin Warden and streamer DuckyTheGamer (Sam Hatch) join Scott and Ryan for a conversation about the current state of gaming, the explosive growth in mobile gaming and how they see the overall space continuing to develop. Check out DuckyTheGamer on YouTube and you can find Justin on Twitter @justin_warden.We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.  Hosted on Acast. See acast.com/privacy for more information.