The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)
Fixable · TED
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.
Follow
Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)
Guest: Kevin Evers
Links
Subscribe to TED
Instagram: @ted
YouTube: @TED
TikTok: @tedtoks
LinkedIn: @ted-conferences
Website: ted.com
Podcasts: ted.com/podcasts
For the full text transcript, visit ted.com/podcasts/fixable-transcripts
For the full text transcript, visit ted.com/podcasts/fixable-transcripts
Learn more about our flagship conference happening this April at attend.ted.com/podcast
Hosted on Acast. See acast.com/privacy for more information.