Fitness Business Podcast: Leadership, Innovation, and Profit

The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what isn't on the top of the list for them. Make sure your marketing is on point for this generation, sit down, relax and take a few notes! There are lots of potential new members in this generation!

For gym operators, finding qualified trainers in today's market is challenging. On the flip side, personal trainers are having a hard time finding jobs. Today's episode will speak to both of those issues. Johnny August from ISSA delivers beneficial information on personal trainer recruiting trends and solutions. If you are a gym operator, learn tips on how to find and retain qualified talent. If you are a personal trainer, learn the value of arming yourself with several certifications.

Let's talk Group Fitness! In today's episode, Vanessa covers group fitness topics such as programming, using group fitness to promote small group training, the importance of a great experience for retention, and introducing an instructor assessment to your group fitness team. Vanessa does a wonderful job at capturing a fresh, updated vision of group fitness. Take a listen and see for yourself!

We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you.

"How you show up matters", according to today's guest Brian Weaver. Showing up to work with the right mindset will not only set you up for success, but will also trickle down to your sales team. And speaking of success, Relationshipping Wednesday will take your employee and member engagement to new heights! Listen to Brian's advice on how to implement this into your monthly schedule.

Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to make your life and your employees' lives brighter!

Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to each generation's wants and needs.

The Global Health & Fitness Alliance just released its Deloitte Report, and the findings are fascinating. This first ever report examined the economic and socioeconomic impact of the global health and fitness industry. We invited Andrea Bell, Chair of the GHFA, to highlight key findings of the 64-page report.

Join Sarah Pellegrino as she speaks with Brad Thorpe, Inventor of the Isophit, to learn about this safer, more effective, and more efficient workout. We cover the benefits of isometric training, how to partner with Isophit, and which Isophit model is the best fit for your business!

Attention personal trainers and PT departments, this episode is for you! Michael Hughes, Functional Movement Specialist and CEO of Gymnazo EDU, is here to help you improve your fitness business and your skill set. Michael has 7 skills that have helped him become successful, and he wants to share them with you. Grab a seat, a pen, a note pad, and follow along.

Finding and keeping the best talent is a hot topic in the fitness industry. Do you need ideas to keep your employees from running off to the competition? Our industry expert will share some fresh and unique ideas on how to hire and retain the best employees. Our expert doesn't believe it is any harder to find employees, it's just different!

Join Chantal Brodrick on sadly, her last show with the Fitness Business Podcast. Keen to take pics like a pro? Take a listen for some great tips from Collette on snapping pics using your smartphone, along with some terrific recommendations on social media content creation and planning. Join co-host Chantal Brodrick for this special educational intensive episode! Sadly, this will be Chantal's last show with the Fitness Business Podcast. Chantal joined the podcast 7 years ago, as the weekly host, when Justin Tamsett had a forward thinking idea about starting an educational series. Chantal has interviewed hundreds of guests - the best of the best in the industry. She has been in our cars, our offices, and has educated us during our workouts – right? Chantal has been an intricate part of the success of this podcast. She will be dearly missed!

According to brand strategist and designer Naomi Gee, branding is like a tapestry. There are multiple facets that need to come together. 1) A clear message and 2) Strategic design. Weave them together, and it will be impactful. I don't know about you, but that statement has peaked my interest. Tune in for more great information about making your brand on point!

Join me as I catch up with our podcast partner, Myzone. Mike Leveque, Group COO of Myzone, gives us the inside scoop on everything new with Myzone. Learn about exciting new products, a new mobile app platform, new app integrations, and more. But first, we talk IHRSA 2022 swag, some surprising data revealed during a recent exercise location study, and Myzone's decision to continue to deliver free live gym classes. Learn more about Myzone at https://myzone.org You can also find The Fitness Business Podcast here: Website | Facebook | Twitter | Instagram

Looking for new and fresh ideas on how to not only build your online community, but to keep it? Today's episode will answer those questions. Kelly Coulter, Founder and President of Fit Pros Connect, shares her expert advice on how to build your online program and the return you can expect.

Join Sarah Pellegrino as she speaks with Allison Porter from Ecore. You'll hear how Ecore uses reclaimed materials to create unique performance surfaces, how they manufacture in the US and supply globally, and how their incredible team will act as a design resource throughout the entire construction and installation process.

Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it.

Personal Trainers and Group X instructors scurried to virtual fitness studios when COVID-19 hit and gyms closed their doors. They navigated the waters to quickly build an online platform for their faithful followers and clients. Today's podcast, with Sunshinekelly Moore, is filled with insight on how to keep your virtual fitness studio fresh and updated for continued success. SPECIAL OFFER FOR #FBPFAMILY Confidence on Camera Mini-Course Use the code: fittech (for complimentary entry) Click Here for Mini-Course

There's no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won't chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience. James Patrick, founder of FITposium, shares advice on how to be successful when pitching yourself to media outlets and podcast hosts.

Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won't stay. I'd say that is a powerful statement. This episode is filled with a lot of powerful information that your business needs to hear.

Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years' IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally! "If there's something you really want, you have to put that out into the universe. I asked for this opportunity and made it a reality." - Amy Boone Thompson REGISTER FOR IDEA WORLD CONVENTION LAS VEGAS | JULY 20 – 24, 2022

Could you use a morale booster among your team or staff? Have you thought about conducting a team building exercise? Before you do...listen today's episode for all the do's and don't when planning a team building activity. Our guest today is Matt May. He will set you up for success and make you look like a hero to your team.

Whether you love KPIs or despise them, you have to admit they are a vital measuring tool to your business. Approached with the right attitude, they can explain how to get the success out of your business that you are looking for. Join us today to listen to HR expert Laura Tolhoek's advice on how to introduce KPIs to your team and how to use them to smash growth targets.

In today's Thinking Ahead show, Jason Stowell sat down with Don Doyle, SVP of HealthPlex Associate. Don is a seasoned veteran of the health and wellness industry and has been involved in club operations for over 20 years. We sit down to discuss managing your members' visit, as well as addressing the economic challenges to both our margin and our missions.

Are you an ambitious fitness entrepreneur and looking to build a fitness business that can run without you? Then tune into today's episode, because you will definitely take away a few "ah ha" moments. Pete Piranio delivers advice on how to set processes in place to help you acquire clients and grow sales. KPI's also play a big part in your success. Learn the one KPI that 99% of personal training business owners don't talk about and include in their tracking.

Boxing gyms are becoming one of the hottest trends in the fitness industry. Co-Founder of Keppner Boxing Keith Keppner delivers a fantastic show that will get you thinking about the ins and outs of starting a boxing business.Keith knows a few things about starting a boxing business. Keppner Boxing & Fitness redefined an entire industry and transformed what people envision when they think of a "Boxing Gym". He shares the biggest challenges with starting a boxing business, and his best advice.

Ever wonder how you can turn your health club into a health hub?! Join host Sarah Pellegrino as she speaks with Ashley Ziegler from EVOLT 360. We'll talk all things body composition, analytics, marketing, recurring revenue, and how you can monitor your members' body composition data to quantify the impact you're having on your fitness community!

Have you ever wished your day was much more productive? Do you feel you have a few bad habits that have prevented you from checking off more items off your "to-do" list? The Stress Squasher is here today to help you optimize your time and make the most of your day!

Simon Alexander Ong is a personal development entrepreneur, coach and public speaker. His debut book, Energize: Make the Most of Every Moment, was published by Penguin on 21st April 2022. In this episode, Simon shares practical tips for productivity, and during the Fitbizpiration he drops some gold inspiration that will really have you thinking about the legacy you are creating. Be inspired by Simon's practical and inspiring approach to business and life. The episode covers energy management, productivity, and a healthy dose of inspiration. Visit our website: https://fitnessbusinesspodcast.com Order Simon's Book: https://getenergizebook.com/

Are you curious about Virtual Reality and how it can play a part in the fitness world? Today's show will answer that question for you. Industry expert Ryan DeLuca is here to teach and educate us about the Virtual Reality fitness world and the market it encompasses. Also learn what type of fitness experiences options are available for gym owners and their members.

This episode is all about making money! Join Beam Financial Group founder, Jessica Blasingame, as she discusses the importance of knowing how to navigate your numbers and developing a financial forecast. Make better decisions for your business - listen to this episode!

Join host Sarah Pellegrino as she speaks with Joan Gebhart from Creative Surfaces. Joan shares details about her new favorite design trend: recovery spaces! We dive into how you can give your fitness space a refresh on a budget and impactful design changes that will get your members' attention and positively affect their mental health! Resources shared in this show: https://creativesurfaces.com

Calling all sales teams! Chandler Walker may have a passion for making people feel good, but he has a bigger passion for sales. Join Chandler as he teaches his tips and tricks on how to sell high-priced memberships without feeling salesy. Chandler also has a 9 step sales system that you must check out!

Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up against real life? Because most of the programs, plans, and strategies we've been taught simply do not work in the noisy, busy, always-changing world we live in." Episode 427 is full of knowledge and research!

We talk to Jarron Aizen, the CEO of Hapana about his decision to rebrand a successful business (OneFitStop) and why the time was right to evolve its marketing to convey the deep and rich offering built by their technology and development teams. Hapana is an innovator of essential fitness business management solutions, offering tools that allow both single-site and multi-location studios and clubs to grow, manage, engage, and create raving fans. Visit Hapana: https://hapana.com

Industry expert Bryce Henson brings a suitcase full of advice on how to create and sustain a successful boot camp business. Whether you teach an indoor or an outdoor boot camp fitness class Bryce states that you need to have a strong culture of referrals. In this episode, Bryce also discusses 5 factors that contribute to an awesome boot camp. Take 30 mins for yourself and your business....it's definitely worth the time!

Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode.

Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth, and more traffic? In today's episode, Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date, and easy for your clients to use. Follow along as Jessica Freeman talks about all things website!

Join host Sarah Pellegrino as she speaks with Dirk Bartlett from Sneeze.It. Dirk walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more about cost per acquisition.

Did you know that 80% of people paying for fitness are Millennials or Gen Zers and that since the pandemic more people are aware and interested in their health? Live fitness is still the preferred method of workouts and is heavily supported by digital. Where did I find these pieces of information? These tidbits plus a whole lot more information is found inside the Les Mills Consumer Report and today's guest is here to share the findings.

Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry. We sit down to discuss how you can better position your fitness business to build stronger relationships with local physicians and more deeply integrate our fitness industry into the greater medical wellness continuum.

Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-service health clubs. The International Sports Sciences Association (ISSA) is an organization that operates as an education and certification company for fitness trainers, personal trainers, strength and conditioning coaches, nutritionists, nutrition coaches, aerobic instructors, and medical professionals.

There are a lot of misconceptions about what it takes to run a successful online business…to say that it's easy is an understatement and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That's why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the life and times of an online business.

Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how & why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club Association

Set yourself and your business up to sell more than just memberships. There is so much money to made in selling the extras: supplements, shakes, programming, branded clothing. Think of the possibilites with having an extra income source. Grab your team and take 30 minutes to listen to the importance of secondary income....it will contribute to the longevity of your club!

Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI. From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows body dynamics, injury prevention and how to maximize personal performance. He puts it all together, and is the rare trainer who has the knowledge to give, the experience to relate, the passion to share, and the natural gift to teach. After this episode, you will be able to turn yourself into an unexpected branding pioneer, plus you will learn how to find your creative self! Billy is here to teach you and your staff how to blow your customers minds by differentiating your business with bringing on the unexpected. Take time to listen to one of your fellow industry experts....his energy is contagious!

Whether you're leading a team for the first time, or if you have years of experience, there's information in today's episode that will benefit all business owners and team leaders. Listen in as Martin Rooney shares valuable and easy to follow tips on key aspects of business leadership and how to build a great culture in your club.

Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident!

If you are an advocate of fitness and health care joining forces then today's episode presented by the Fitness Business Podcast is a "must listen to" episode. Michael discusses the importance of fitness industry professionals creating trust with health care professionals. Michael believes that if there is no trust, then there will be no interaction and therefore, no collaboration. Take a listen~ this educational episode is sure to be insightful.

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