221 Denise Lee Yohn - How to Create a Culture Led Brand
Fitness Business Podcast: Leadership, Innovation, and Profit · Active Management
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Show Notes
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.
Not only is Denise a brand leadership expert and author, she is also a Key Note speaker at IHRSA 2019.