Beyond Assumptions: How Brands Can Truly Connect with Middle Eastern Consumers
Firsts by Deena · Deena Aljuhani Abdulaziz
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Show Notes
Why do brands misunderstand the Middle Eastern consumer? It’s a question we’re tackling head-on in this episode of Firsts.
Deena is joined by Philippa Morgan, Executive Director of International Markets at Dazed Media and Creative Strategy Director + Lead Editor at Deenathe1st. With a history of collaboration dating back to Vogue Arabia, Deena and Philippa bring deep industry knowledge to the table. Philippa has launched global publications at Condé Nast and most recently oversaw the launch of Dazed MENA. While Deena, a Saudi-American fashion authority, has an unparalleled pulse on Arab consumer culture.
Together, they break down what brands get wrong, how they can do better, and celebrate designers who successfully blend heritage with contemporary design. Expect a bold, against-the-grain conversation—classic Firsts style.
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