What Is Hype?
Fire Footwear: Sneaker Talk (with Matt Frates) · Matt Frates | Matt Frates Creations, LLC
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Show Notes
Sneakers and hype have a complicated relationship, but what is hype, really? Over the last five years, hype has contributed to the meteoric ascention of sneaker prices and demand, but has hype permeated into the culture more than just a Travis Scott release?
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