Diluted Sneaker History
Fire Footwear: Sneaker Talk (with Matt Frates) · Matt Frates | Matt Frates Creations, LLC
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Show Notes
Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter?
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