Air Max 1: A Risk Worth Taking
Fire Footwear: Sneaker Talk (with Matt Frates) · Matt Frates | Matt Frates Creations, LLC
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Show Notes
In 1987, Nike found themselves falling back to the mean and it needed to take a risk. In comes Tinker Hatfield and his architecture background. Taking inspiration from a Parisian building, he created a shoe that would be influential in the culture, and a consistent staple of Nike's line.
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