Real Housewives of Fintech: BTS of PR, Comms, and How to Pitch
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Show Notes
We have a VERY Special episode for y’all, I sat down with not one…but THREE amazing women in Fintech to discuss the world of PR and Comms for our industry. Erin Bruehl, VP of Comms at Current, Meg Stinson, Co-Founder of CMAND, and Kelly Soderlund, Head of Comms at Navan all give the what’s what on how to succeed in this
world.
Enjoy!!
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Topics:
(00:00:00) - Intro
(00:03:16) - Introducing the housewives & Vegas gossip
(00:10:28) - What do good and bad pitches look like?
(00:32:10) - How important are tech journalists vs. micro-influencers?
(00:45:15) - How much are we supposed to answer reporters?
(00:54:19) - Building incentive alignments
(00:57:26) - Dealing with internal conflicts of interest, communicating with reporters, and the reality of PR life
(01:11:24) - Are press releases dead?
(01:21:16) - Wrap up