Episode 3
Balance reach, frequency and impact for new business results (03)
Finding Business with Scott Channell
September 30, 20245m 44s
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Show Notes
Balancing touching the right targets with your messaging, frequently enough and with a message that resonates. This episode discusses balancing reach, frequency and impact to maximize marketing results. These advertising metrics are key to your new business success, offline or online. Examples discussed.
Topics
Reach frequency and impactadvertising metricsreach frequency and impact examplesstrategymedia planning