Episode 5
B2B Cold Outreach: Seek to Activate, Not Implant (05)
Finding Business with Scott Channell
October 6, 20244m 44s
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Show Notes
You want to stack the odds in your favor? Cold outreach should feel like shooting fish in a barrel, and that barrel should be drained with the fish line at the bottom. That's the advantage you get when your messaging seeks to activate existing needs, rather than trying to implant new ones.
If you're trying to implant an idea or convince with your calls and emails, you are stacking the odds against you.
Topics
B2b cold outreachb2b telemarketingB2B advertisingB2B cold outreach strategy and example