Episode 9
B2B appointment setting - worst advice ever (09)
Finding Business with Scott Channell
November 14, 20245m 10s
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Show Notes
Should you research a company before B2B cold calling for a sales appointment or discovery call? Most sales reps and sales managers would say, of course. But on this episode I’ll offer a contrarian opinion and say that is the worst advice ever in b2b appointment setting land. I'll tell you why.
Topics
B2B appointment settingB2B lead generationbusiness to business prospecting