Bonus Episode: The Power of the Anchor: How to Stop Being Price-Shopped
Fence Guy Podcast · Fence Guy Podcast
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Show Notes
Ever get ghosted after sending a quote, only to find out the customer went with the "cheap guy"? It's not them—it's your anchor.
In this quick bonus episode, Craig dives into the psychology of Anchoring Bias. If you aren't the one setting the first price in the customer's head, you're letting a low-baller with a rusted truck define your worth.
What's inside:
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The Bracket Move: How to drop a price range on the first call to weed out bad leads.
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Stop Being a Commodity: Why showing the "friction" (like jackhammering through rock) builds actual authority.
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Revenue vs. Sanity: Why scaling is about better margins, not just more crews.
Stop burning gas just to be compared to the cheapest guy in town. Fix your anchor, fix your process, and go be a good human.
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