93. Why the First 5 Minutes of a Lead are Worth More Than 5 Hours | Jeremy Brummels

In this episode of Fence Guy Podcast, we sit down with Jeremy Brummels, VP of Sales for Nice North America . With over 30 years in the industry—starting as an installer in a service van to managing gate, door, and radio technology—Jeremy shares the "pro sales culture" every fence company needs to move from surviving to thriving

We dive deep into why a good salesperson is a "better listener than a talker" and how to stop being an "order taker" who leaves money on the table . Jeremy also breaks down the "Speed to Lead" philosophy and why the first five minutes of a lead can dictate the entire direction of the sale .

In this episode, we discuss:

• The First 5 Minutes: Why those initial moments determine the direction of the sale and help you decide if a client needs a quick transaction or a long-term relationship.
• Solving Problems vs. Price: How to stop being afraid of the "big number" by focusing on value and solving the customer's true pain points
• Bringing Automation In-House: Why many contractors are missing out on revenue by subbing out gate operators and why the technical side isn't as "hard" as you think .
• The Reality of Gate Safety: A serious look at UL 325 and the legal and financial risks of bypassing safety devices with resistors .
• Scaling Your Business: How to step back from the day-to-day "have-to's" to focus on the investments and shifts needed to reach the $5M–$8M revenue range

If you're in the fence industry, this is one you don't want to miss.

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