Q+A: The story (and person) behind Telstra's brand transformation
FEAR & GREED | Business News · Fear and Greed
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Show Notes
This week Brent Smart, chief marketing officer at Telstra, announced he was stepping down from the telco after four years in the job. During that time Telstra’s campaigns have won a number of awards… with Telstra now recognised as one of the strongest brands in Australia, and one of the top telco brands globally.
In April 2023 Brent Smart joined Sean Aylmer to talk about what it was like to be the steward of a brand like Telstra - and to be tasked with transforming it, without damaging the legacy.
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