Interview: Why trust matters now more than ever
FEAR & GREED | Business News · Fear and Greed
August 15, 202215m 19s
Audio is streamed directly from the publisher (p.podderapp.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
As consumer sentiment slides, the pressure is on brands to maintain the relationship with customers. And this is where trust comes into it.
Lyndall Spooner, founder and director of strategic research firm Fifth Dimension, talks to Sean Aylmer about the role trust plays in buying decisions, and how a damaged brand can restore it.
Find out more: https://fearandgreed.com.au/
See omnystudio.com/listener for privacy information.