Interview: The godfather of ad tech on fixing the system he built
FEAR & GREED | Business News · Fear and Greed
October 11, 202212m 43s
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Show Notes
Brian O'Kelley is often considering the godfather of ad tech, having invented programmatic advertising when he built AppNexus. Now he's launched a new company called Scope3 to fix the environmental damage done by modern ad tech.
Brian talks to Sean Aylmer about what he would have done differently if he had his time again.
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