Interview: The CEO with the toughest job in Australian media
FEAR & GREED | Business News · Fear and Greed
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Show Notes
Karen Halligan is the CEO of OzTAM, the company that measures Australian television audiences. OzTAM is independent, but is owned by three fierce rivals: Tv networks Nine, Seven and Ten.
This week OzTAM changed the way audiences are measured in Australia, bringing it into an age of catch-up viewing and online streaming. Karen Halligan talks to Sean Aylmer about the changes, and why it matters to TV networks, advertisers and audiences.
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