Interview: The brands ignoring mums at their own peril
FEAR & GREED | Business News · Fear and Greed
May 2, 202311m 36s
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Show Notes
In some categories of household spending, mums control the vast majority of buying decisions.
Christie Nicholas, founder and Managing Director of Mumpower, talks to Sean Aylmer about how brands are using marketing to more effectively engage with mums on their buying journey.
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Topics
Interview