Interview: 'Revenge spending' fuelling advertising boom
FEAR & GREED | Business News · Fear and Greed
October 13, 202111m 34s
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Show Notes
As the east coast emerges from lockdowns this month, advertisers have well and truly opened the chequebook, preparing for a phenomenon known as "revenge spending".
Ben Willee, General Manager of Spinach advertising, delves into where the ad spend is going, who it's targeting and how lockdowns have changed consumer behaviour.
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