Interview: Is it time to call BS on purpose?
FEAR & GREED | Business News · Fear and Greed
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Show Notes
Purpose is one of those corporate buzzwords that's taken off in the last couple of decades. But what's it actually mean to have a purpose - and can your purpose be as simple as making a profit?
Ben Bars, CEO of consulting agency We Are Unity, has helped some of the world’s biggest brands define and reinvent themselves - Mars, Woolworths, KFC, Rolls-Royce and Virgin, to name a few. He talks to Sean Aylmer about the role of purpose, and how companies can align their purpose and culture.
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