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Interview: How an invention became one of the world's best brands

Interview: How an invention became one of the world's best brands

FEAR & GREED | Business News · Fear and Greed

September 20, 202211m 56s

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Show Notes

When you think of companies known for innovation, it’s hard to go past Dyson. It started with James Dyson and a vacuum cleaner - and 45 years later, Dyson now has more than a thousand engineers worldwide, with machines sold in over 65 countries.

It’s an incredible success story - and shows the power of invention, and how that can become a brand.

Kelly Morgan, National Sales Capability Manager at Dyson, talks to Sean Aylmer about the company's history, and why Dyson has turned its attention to the air we breathe.

Dyson is a supporter of Fear and Greed

Find out more: https://fearandgreed.com.au/

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