💡 The SEO Guest Post Guide for 2024 | James Dooley & Karl Hudson Discuss Monetisation of a Site 💡
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Show Notes
In this episode, James Dooley sits down with Karl Hudson, founder of Search, to break down one of the most widely used—yet often misunderstood—SEO tactics: guest posting. Together, James Dooley and Karl Hudson explore what a guest post really is, when to use it, and how it fits into a modern link-building strategy alongside niche edits, citations, press releases, and foundational links. Karl explains why relevance matters, why branded anchors are essential early on, and how powering up guest posts with tier-two links and internal linking can dramatically improve results. The conversation also dives into cost expectations, common mistakes buyers make—such as ignoring crawlability, relying on orphan pages, or overloading link velocity—and how a balanced, blended approach helps protect sites from penalties. Packed with practical insights from two experienced operators, this episode offers a clear roadmap for anyone looking to use guest posts effectively in 2024 and beyond.