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Show Notes
Kasra Dash and James Dooley explain inbound marketing as an intent driven lead generation method. Kasra describes Facebook ads as effective because algorithmic targeting shows ads to people already searching for services which increases relevance because behaviour signals guide delivery. James explains SEO as the core of inbound marketing because content topical authority and backlinks attract motivated users. This improves lead quality because users search voluntarily. Kasra details PPC as another inbound channel where keyword control and negative keyword lists protect budgets because they prevent irrelevant clicks. James warns that poor execution harms ROI because bad content weak authority and click fraud waste money. Both explain why outsourcing inbound lead generation to experts can boost results because specialists optimise SEO PPC and Facebook ads at scale.