Ep 110: Makeup Gives You Superpowers
Ukonwa Ojo, CoverGirl's SVP of marketing, explains why the company dropped its "Easy, Breezy, Beautiful" tagline, stresses the importance of inclusivity in the beauty world, and predicts where the industry is going next. Before that: how...
Fat Mascara · Fat Mascara LLC
June 4, 201844m 52s
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Show Notes
Ukonwa Ojo, CoverGirl's SVP of marketing, explains why the company dropped its "Easy, Breezy, Beautiful" tagline, stresses the importance of inclusivity in the beauty world, and predicts where the industry is going next. Before that: how women with food allergies should shop for beauty, the Fenty effect in makeup, and reef-safe sunscreens.
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