The Challenges of Digital PR Campaigns (James Brockbank with Jason Barnard)
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs · Jason Barnard
March 12, 201923m 55s
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Show Notes
James Brockbank with Jason Barnard at YoastCon 2019
James Brockbank talks with Jason Barnard about the challenges of digital PR campaigns.
Links are like nuclear waste.Links have less value than before penguin.PBNs no longer work.Mentions have no value.Relevant links are gold
Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links.
Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !