SEO for Publishing with AOL (Simon Heseltine with Jason Barnard)
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs · Jason Barnard
November 26, 201913m 29s
Audio is streamed directly from the publisher (media.blubrry.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Simon Heseltine with Jason Barnard at Ungagged Los Angeles 2019
Simon Heseltine talks with Jason Barnard about SEO for Publishing with AOL.
AOL were very very big and were going to dominate the world. Did the CD work? Yes it did. At one point, for 2 weeks, no other CDs were produced in the world. Simon Heseltine was doing SEO for TechCrunch, but the journalists didn’t want to listen. So he took them out to lunch and charmed them into submission. Problem solved! Both Simon and AOL were precursors. They had a two-pronged approach – copywriting and tech. Then onto examples of extreme preciceness, then the vagueness in queries and results… and how queries change with story evolution (and articles must change too). Play on people’s vanity to get them to do what you want. Sounds very creepy, but is less so than it sounds.