Conversational and conversion copy (Kate Toon with Jason Barnard)
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs · Jason Barnard
March 19, 201920m 1s
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Show Notes
Kate Toon with Jason Barnard at YoastCon 2019
Kate Toon talks with Jason Barnard about conversational and conversion copy.
Batman and Robin, unique selling points, understanding the audience, emotional issues, matching problems to solutions…
Kate makes an incredibly good job of clarifying all this
Stunningly brilliant !