SFD076 Six Steps to Starting a Fashion Line that Sells
Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different--but it’s something you can do. Robyn and I are BACK with a podlet t
Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms
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Show Notes
Designing and starting a fashion line is exhilarating and inspiring and something most of us want to jump right into. Starting a fashion line that sells is something completely different--but it’s something you can do.
Robyn and I are BACK with a podlet that sums up six easy steps to starting a fashion line that sells. The Successful Fashion Designer podcast has been going for 75(!) episodes, and after interviewing as many talented, business-savvy fashion designers as I have, Robyn and I noticed that many of them had similar advice when it came to designing a fashion line that sells.
We went back through and extracted the golden advice nuggets from their episodes and distilled it down for you here--it’s great advice for everyone that wants to start a fashion line the right way.
In the interview (which you’ll love) we cover:- Finding and owning your niche to create a fashion line that sells
- How NOT to design for everybody (seriously!)
- Solving your own problems by facing and overcoming the fashion challenges that you have
- Doing RESEARCH on other fashion lines
- Actually going to where your customer is hanging out to do MORE research
- Testing, testing, and testing some more--getting feedback on your samples
- Engaging and asking your customer for feedback during the design + development process
- Asking open-ended questions to get more information from your customers
- And so much more!
Episodes Referenced:
- Episode 17 with Anna Livermore of Vmora
- Episode 31 with Sarah Coronado
- Episode 39 with Exclusively Kristen
- Episode 70 with Aaron Luo of Caraa
- Episode 44 with Timm Smith of Voormi
- Episode 12 with Colleen Monroe, founder of Untucked Workwear
- Learn more about Robyn and her publication, Heddlecraft Magazine.
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