Be Consistently More Profitable - No Guessing w/ the Founders of PLA
Cattle margins are tight. Feed costs are volatile. Markets move fast. So why are some producers consistently more profitable than others? This week we dive into the tools and data ecosystem helping over 5 million head of cattle make smarter, faster, and more profitable decisions. If you raise cattle, this one matters.
Farm4Profit Podcast · Dustin Balsley, Dane Kuper
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Show Notes
In this episode, we sit down with the team behind Performance Livestock Analytics, the creators of Performance Beef and Cattle Krush — two powerful tools designed to help feedlot and cow-calf producers move from reactive to proactive management.
Founded in 2015 in Ames, Iowa, acquired by Zoetis in 2020, and then returning to independence in 2023, Performance Livestock Analytics has grown into a platform trusted by over 4,000 producers, managing more than 5 million head of cattle, with an incredible 96% retention rate.
We break down:
• What a true “Producer Ecosystem” looks like
• Why relationships between producers, advisors, nutritionists, bankers, and partners matter more than ever
• How digital feed management helps track rations, delivery, and inventory in real time
• The importance of automatic cost-of-gain tracking — and why guessing can cost you thousands
• Health and treatment logging that’s mobile and simple
• Marketing tools that prepare you before buyers ever show up
• Seamless integrations with Bluetooth scales, feed trucks, and QuickBooks
• How Cattle Krush pulls real-time CBOT data to calculate live breakevens at auction
And we tackle the bigger picture:
In today’s environment, profitability isn’t just about working harder — it’s about having better information.
When your dashboard shows cost of gain, projected profit, market swings, and feed efficiency all in one place, decisions get clearer.
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