092 - Printing Permaculture: The Vision and Story of Creating a Massive Permaculture Media Business. A 22 Year Active Case Study with Maddy Harland.
Farm Small Farm Smart Daily · The Modern Grower Podcast Network
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Show Notes
Maddy and her partner Tim started the magazine back in 1992 out of their home office. At that time the readership was tiny. But they had a vision for something bigger. A vision of world where permaculture could provide solutions to some of the problems that the world was facing. But in order to make that vision a reality, they had to help get the word out there.
Literally.
And going from the home office with a readership in the hundreds to the hundred thousands took some work.
As Maddy says, "I'm not going to pretend it was easy. It was really, really tough."
But she put the work in with her team and today they are a working model of a 22 year old permaculture business, one that looks at the business through a whole systems lens, minding the triple bottom line, not just the single bottom line. Let’s get into it and see what’s possible when you mix business with permaculture..
Show Notes: permaculturevoices.com/92
PV2 Info: permaculturevoices.com/pv2