Experience Economy: How To Create Healthcare Events the HLTH Way (Richard Scarfo)
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Show Notes
HLTH (https://hlth.com/) is an event where you will see a literal forest on one of the stages, be able to take a selfie with a unicorn mascot, and get perks like hlth branded pink nail polist on your entrance. In the last few years, HLTH has become the most flashy, visible and must-go digital health event in the US.
In this episode, Richard Scarfo, president of HLTH, talks about HLTH's approach to making events memorable, why HLTH is taking experience economy as a guiding principle in the investment in the scene at HLTH. You will also hear networking tips, and why HLTH is coming to Europe in June 2024.
HLTH Europe (17-20 June 2024): https://europe.hlth.com/
www.facesofdigitalhealth.com
Newsletter: https://fodh.substack.com/