
Eyewitness Beauty
The podcast where we talk about the biggest stories in the beauty industry each week. Hosted by Nick Axelrod-Welk and Annie Kreighbaum.
Eyewitness Beauty
Show overview
Eyewitness Beauty launched in 2024 and has put out 36 episodes in the time since. That works out to roughly 20 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run thirty-five to sixty minutes — most land between 1 min and 55 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Arts show.
There hasn’t been a new episode in the last ninety days; the most recent episode landed 6 months ago. The busiest year was 2024, with 29 episodes published.
From the publisher
To hear full new episodes and to browse our four-year archive, subscribe to our Substack at eyewitnessbeauty.substack.com (https://eyewitnessbeauty.substack.com/) . “My favorite podcast.” — Emily Sundberg, Feed Me (https://www.readfeedme.com/) “This one’s for the Into The Gloss (https://intothegloss.com/) Day Ones.” — Vogue Brand founders, beauty editors, and creative-types Annie Kreighbaum (Glossier, Soft Services) and Nick Axelrod-Welk (Into The Gloss, Nécessaire) discuss industry news, start-up culture, and pop culture in their (mostly) weekly podcast, Eyewitness Beauty. www.eyewitnessbeauty.com
Latest Episodes
View all 36 episodes
The KRAUM Special Episode
Annie and Nick reunite to talk about Annie’s new company/vanity project, Kraum. Reporting in live from launch day, Nick grills Annie on how Kraum came to be. Also discussed: Nick’s clandestine project, famous people. This episode is brought to you by Kraum, Inc. Shop the Micro Brush Collection only at kraum.co. Also, it’s me, Annie. I touch on this in the episode, but I want to say it here, too: thank you all for every little bit of support and encouragement on Kraum. Even as small as liking something I post, or thinking a happy thought. I have been very touched and it’s been so energizing, probably more helpful than you even realize. That’s all for now! Send me any questions on Kraum, I love talking about it. -Annie This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Episode 162: LinkedOut
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comThis week we discuss the darkest social media platform, LinkedIn and the LinkedIn-ification of Substack. Plus — Is Annie a b***h? Nick weighs in. Coffee with your cosmetics? We question why every single brand must now open a cafe.Sound off in the comments, let’s hear it!

Episode 161: The 25th Biggest Brand At Sephora
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comFirst: an enthralling discussion on Nick’s Invisalign journey. Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier’s New Exit Strategy via Puck News]Also:MAC creative director Drew Elliott (@drewpsie; formerly of Paper Magazine, “America’s Next Top Model”) leaves Lauder to go to A…

Episode 160: Love, Salmon
Nick got something new injected into his face, Britney Spears has big plans for fragrance, problematic Super Bowl happenings, Comedians in Cars Getting Gooped. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Episode 158: Face Gloss Flop
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick’s back from Korea and chomping at the bit to talk beauty news: Violet Grey opening an **actual** NYC location, Ulta replaces a regular boss (man) with a #girlboss, Melania channeling her own inner #girlboss in her official portrait, someone let a Kardashian into the Chanel show, and Pat McGrath’s new launch is so two thousand and late. Products of …

Episode 157: Republican Hair with Emily Sundberg
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comWhile Nick’s away, Annie is joined by the reigning Queen of Substack, Emily Sundberg. Her newsletter, Feed Me, is the premiere ‘stack to sub for all things business and culture. Emily was in DC for the Inauguration, and shared deets on rubbing shoulders with the children of Trump’s regime and MAGA martinis, and we talk Tiktok’s place in Meta country. Pl…

Episode 156: A Lively Story
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick and Annie catch up after a whirlwind start to the new year. Updates on Blake Brown Beauty, Invisalign, and Annie’s product of the week is a facelift for $75.

Episode 155: Crumbls and Rumbls With Caroline Goldfarb
Annie’s out of town this week, but worry not: friend of the pod, comedy writer and tinned-fish evangelist Caroline Goldfarb joins Nick to explain the cult cookie-to-cosmetics pipeline, her current beauty faves, and more. Follow Caroline on Substack This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Episode 154: Donut Flavored Deodorant
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick expounds on his theory regarding the raw milk consumption-to-Trumper pipeline. Annie paid $50 for a stranger on the internet to Looksmaxx her. Both are fascinated by the new Dunkin’ Donuts and Crumbl deodorants.

Episode 153: Youthmaxxing with Casey Lewis
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comProfessional youth expert and author of the popular After School newsletter joins to talk teen fragrance flexing, the state of color cosmetics, and to finally unravel the mystery behind who is keeping Harry Styles’ Pleasing brand in business. Subscribe to After School by Casey Lewis!

Episode 152: Gift Guide 2024
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comIt’s better to give than to receive—unless you’re on the receiving end of one of our ‘24 gift picks. Happy shopping!

Ep 151: The Adults Are Talking
Annie and Nick talk trad-wifing, the luxury beauty slow-down, why we love Martha Stewart, and a new, expensive, and frightening Gen-x beauty brand in a Sephora near you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Episode 150: At Least We Smell Great?
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comRough week for half of America. Annie and Nick discuss coping mechanisms, Martha Stewart, the oily skincare fad of yore, and a posh beauty retailer’s physical future. Plus, some deliciously scented product of the weeks you WON’T want to miss.

Episode 149: Speaking Of Penetration
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comAs Estée Lauder announces a new CEO, Nick reminisces about his stint at the storied beauty conglomerate. Then, Annie discusses her many parallels to mom-to-be X3, Gisele Bündchen.

Episode 148: Theranos Of Beauty
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick and Annie are suspicious of a yet-to-launch beauty startup founded by finance bros, which has already raised close to $75 million. Also: the troubling new trend of pet-grooming microwaves, and Nick comes out as a Mark Zuckerberg apologist.

Episode 147: Victoria's Secret? She's Broke.
This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comAnnie and Nick talk first impressions of Victoria's Secret's return to the runway; Walgreen's house brand goes full dupe; and unveil a new weekly segment, Roses & Thorns.

Ep 146: Rhode Hard (And Put Away Wet)
Annie and Nick discuss the new Hailey Bieber launches, Naomi Campbell's latest (alleged) humanitarian misstep, and more. Plus, Nick cries real tears thanks to his Product of the Week (the excellent new film GOODRICH). And Substack is launching! Make sure to follow us and receive a free 1-month subscription. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Ep 145: The Tackiest Baby
Annie finds time in the midst of an Italian-baby-clothes shopping spree to log on with Nick to talk through the week’s top stories. They answer questions such as, Should We Feel Bad For Bernard Arnault? Did Nick Go To Sleepaway Camp With Céline’s New Artistic Director? And more… This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Ep 144: The Popcorn Gallery
Annie and Nick dig into the news of the week, including Youthforia’s product development-slash-DEI hire, Glossier You’s new flanker fragrances, and the Menendez Brothers on Netflix. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Ep 143: No Buy-Backs!
Annie and Nick discuss the who, what, when, where, and why of Cassandra Grey's re-acquisition of Violet Grey; the past and future of 'content and commerce,' and more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com