EYE OWN A BUSINESS
IDOC
Show overview
EYE OWN A BUSINESS has been publishing since 2023, and across the 3 years since has built a catalogue of 119 episodes. That works out to roughly 70 hours of audio in total. Releases follow a fortnightly cadence.
Episodes typically run thirty-five to sixty minutes — most land between 29 min and 43 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 5 days ago, with 33 episodes already out so far this year. The busiest year was 2025, with 50 episodes published. Published by IDOC.
From the publisher
What does your ideal optometry practice look like? Eye Own a Business is your go-to resource, whether you’re an established owner or aspiring optometrist. Hosted by Dr. Steve Vargo, this podcast, powered by IDOC, offers expert insights to help you grow your practice, enhance patient care, and so much more.
Latest Episodes
View all 119 episodesHow to Respond When a Patient Says 'ChatGPT Told Me This'
How to Stop Guessing and Start Building a Frame Buying System That Works
You didn't hire the wrong person — you onboarded them wrong
Why Most Optometrists Are Thinking About AI All Wrong
How to Become the Go-To Doctor in Your Town—Without Buying a Single Machine
Re-Release: The Most Valuable Day of the Year: How Annual Retreats Are Transforming Practice Culture
How to Turn Contact Lens Dropouts Into Your Best Patients
What If It's Not Burnout? The Three Diagnoses That Actually Explain How You're Feeling
Why Half Your Patients Are Walking Out Without Buying Glasses
How to Actually Hire an Associate OD (When Nothing Else Is Working)
Eye Care in 2030: What's Coming, What to Ignore, and How to Prepare Now
She Thought She Needed More Staff. She Needed This Instead.
AI Isn't Taking Your Job — It's Giving You Your Career Back
Contact Lens Strategy with CooperVision: Driving Success in Your Practice
Why Your Patients Want to Say Yes — But Keep Walking Out the Door
The Simpler Optical: Reducing Complexity to Increase Capture
If You Think You Can't Make Money Doing Eye Exams Anymore, Listen to This
Why Your Gut Is a Terrible Hiring Manager — And What to Do Instead
How to Connect with Gen Z Patients So They Actually Say Yes
Ep 132Why your satisfied patients aren’t referring you (and what actually works)
In this episode, Dr. Steve Vargo tackles a frustration nearly every practice owner has experienced: your patients like you, your patient surveys are positive—and yet referrals just aren’t happening. Why is that? Drawing on behavioral science and real-world experience, Steve challenges a common assumption in healthcare: that satisfied patients naturally become advocates. The research tells a different story. Patient satisfaction alone does not drive referrals—trust does. And more specifically, it’s the kind of trust that makes patients feel like you’re genuinely on their side. Through a relatable story and practical insights, Steve unpacks what actually drives word-of-mouth in healthcare, including the powerful role of memory, emotional moments, and how visits end. He introduces key concepts like the “peak-end rule,” the intention–behavior gap, and why even well-intentioned patients often fail to follow through on referring others. If you’ve ever wondered why happy patients don’t automatically translate into practice growth, this episode will shift your perspective—and give you a more intentional, human-centered approach to generating referrals that actually happen. Not fully confident in what your practice's numbers are telling you? It's time for a financial health review. Book your Financial Health Review Call Follow our Podcast on All Available Platforms Follow our Podcast on Instagram Follow IDOC on Facebook Follow IDOC on LinkedIn Watch our Podcast Video on YouTube