How to grow users by fixing conversion not traffic | Adam Miller (Uber, Turo, Postmates)
ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI · Sundar Swaminathan
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this conversation, Adam Miller shares his extensive experience in user acquisition across various marketplaces, including Turo, Postmates, and Uber. We discuss the evolution of user acquisition strategies, the importance of creative processes, and the collaboration between marketing and product teams. Adam also highlights common mistakes founders make in user acquisition and his contrarian views on the topic. He emphasizes the need for a balanced approach to supply and demand in marketplaces and the challenges of attribution in user acquisition.
Takeaways
- User acquisition strategies have evolved significantly over the years, especially with the rise of mobile.
- In 2025, user acquisition will rely heavily on automated systems and algorithms.
- Creative processes should start with identifying unique value propositions (UVPs).
- Collaboration between marketing and product teams is crucial for effective user acquisition.
- Founders often make the mistake of relying too heavily on paid advertising too early.
In this episode, we cover:
00:00 Coming up
00:57 Adam's Journey
03:27 User Acquisition Strategies at Turo, Postmates, and Uber
09:16 Navigating User Acquisition During COVID-19
14:17 The Evolution of User Acquisition in 2025
18:00 Creative Strategies for Effective User Acquisition
19:52 Collaboration Between Marketing and Product Teams
25:35 Common Mistakes Founders Make in User Acquisition
28:29 Contrarian Views on Education and Career Paths
33:28 Future Trends in User Acquisition and Market Dynamics
Join the newsletter: https://experimental.beehiiv.com/subscribe