Season 5 · Episode 94
Sprinkles Cupcakes Founder Candace Nelson on Raising Your Prices, Building a Brand Identity & Taking the Leap
Candace Nelson, cofounder of Sprinkles Cupcakes and Pizzana shares how she built an empire selling luxury cupcakes, why increasing your price helps your business, and how to see expansion.
Everything Is Energy with Cathy Heller
May 13, 20211h 6m
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Show Notes
When you don't feel "ready," how do you take the next step forward? Candace Nelson, cofounder of Sprinkles Cupcakes, Pizzana, executive producer & judge on Netflix's Sugar Rush, and podcast host had checked off all the boxes, only to realize that still didn't guarantee job security or happiness. So she leaned into her love for baking and Sprinkles Cupcakes was born. She returns to the show to teach you how to raise your prices and gain customers, communicate your values and story through branding, stop comparing yourself to everyone else, and bet on yourself.
- Join Made to Do This before prices go up tomorrow! http://madetodothis.com/
- Watch the episodes on our YouTube channel http://youtube.com/c/CathyHeller
- Follow Candace on Instagram @candacenelson
- Follow Sprinkles Cupcakes @sprinklescupcakes and Pizzana @pizzana
- Watch Sugar Rush on Netflix https://www.netflix.com/title/80201328
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