Christina Stembel on How Farmgirl Flowers Disrupted the Floral Industry & Became a Multimillion Dollar Company
Christina Stembel, founder & CEO of Farmgirl Flowers shares how she quit her day job to start a floral business on her dining room table, how your scrappiness and resourcefulness can become a multimillion dollar company, and why you have an advantage when you don't follow the playbook.
Everything Is Energy with Cathy Heller
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Show Notes
How can you throw out the playbook and create your own rules? Christina Stembel, founder & CEO of Farmgirl Flowers never thought about being an entrepreneur until she saw an opportunity to bring beautiful and affordable flowers to the everyday person. Without any business education, she grew her company to a multimillion dollar business that is the only large scale, female founded and predominantly female run ecommerce flower company. She shares how to embrace the discomfort of the unknown, how authenticity makes your brand stand out, why you don't need the approval of investors, and how to go back to your roots and think outside the box.
- Sign up for Cathy's retreat and get the early bird bonuses! Cathyheller.com/retreat
- Follow Cathy on Cameo! Cathyheller.com/cameo
- Buy Farmgirl Flowers at farmgirlflowers.com
- Follow Farmgirl Flowers on Instagram @farmgirlflowers and Christina @christinastembel