399. What Boutique Gyms and Play Cafes Can Teach Us About Coworking Revenue
Everything Coworking · Jamie Russo
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Show Notes
Coworking operators often assume that flex desks and memberships will drive the business model, but what if that's not actually true?
In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability.
What we cover:
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Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue.
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The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships.
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What play cafes teach us about add-ons and event revenue as reliable income streams.
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The challenge of churn in coworking memberships and how to offset it with longer-term commitments.
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Why operators need to look under the hood of successful models instead of assuming what's working from the outside.
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space