153: Making a Niche Baking Book with Maureen Abood
Andrea and Kate speak with Maureen Abood about her new cookbook Lebanese Baking. She speaks about her Lebanese American heritage and why this project allowed her to know, cherish and preserve that identity for herself and future generations. She shares why she went niche, how long the selling process was, what it was like working with her editorial team and why she decided to put her own spin on the Dubai Chocolate craze. She shares her thoughts on the photoshoot experience, marketing tactics, glossary inclusion and why she seeks to remove barriers and limit intimidation to bakers as well as why this cuisine deserves its heyday.
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Show Notes
Andrea and Kate speak with Maureen Abood about her new cookbook Lebanese Baking. She speaks about her Lebanese American heritage and why this project allowed her to know, cherish and preserve that identity for herself and future generations. She shares why she went niche, how long the selling process was, what it was like working with her editorial team and why she decided to put her own spin on the Dubai Chocolate craze. She shares her thoughts on the photoshoot experience, marketing tactics, glossary inclusion and why she seeks to remove barriers and limit intimidation to bakers as well as why this cuisine deserves its heyday.
Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen
Editor: Abby Cerquitella
Mentions
Special Holiday Offer for Everything Cookbook listeners from The Local Palate Cookbook Club: Enjoy 15% off any membership, which includes curated newsletters, marketplace discounts, event invitations, and chances to win cookbooks and kitchen swag. Click the link to sign up: https://thelocalpalate.com/cookbookclub/ and use promotional code EVERYTHING. This special offer expires on 12/25.
Maureen Abood
Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show
- Lebanese Baking by Maureen Abood
- Rose Water and Orange Blossoms by Maureen Abood