Stop Depending on Referrals: How to Build Your Consulting Brand

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you.

My guest today will teach you how to use brand marketing to build trust and get more clients.

Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms.

In this episode, you'll learn why being pushy can damage your brand, when to invest in brand marketing, and how sharing your expertise can help you build trust.

Topics covered:

• What usually triggers marketing consultants to start marketing themselves more aggressively
• Why you should not outsource your "business development" to people in your network
• What is direct response marketing?
• When should you start doing brand marketing to gain trust?
• Why sharing your authentic opinion publicly is powerful
• The litmus test to figure out if you're ready to do brand marketing
• Why client feedback is vital to improving the tone of your brand

Resources mentioned:

• The Positioning Manual for Technical Firms
• Direct Response Marketing
• Seth Godin’s blog post
• Richard Stallman
• Clickfunnel
• The Business of Expertise
• How to Start a Marketing Agency the Right Way with David Baker
• Seth Godin’s Akimbo podcast
• Offline Podcast with Philip Morgan and Liston Witherill
• Customer Research 101: Uncover What Your Audience Wants with Liston Witherill
• How Smart Positioning Can Make Your Marketing 10x Better with Philip Morgan
• Buying Triggers: 6 Steps to Create Explosive Demand

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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