How To Personalize Market Segmentation

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Personalization is becoming more common in the world of today’s marketing.

What can a company do when some of the most important marketing channels they use are unable to be personalized?

Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation.

Topics covered:

• Problems that companies face when they lack personalization through the sales process
• Why SEO’s lack the capacity for personalization
• The difference between personalization and segmentation
• What companies should focus on when segmenting their customers
• What marketing channels can and should be personalized
• 3 stages of segmentation implementation
• Integrating sales phases into the segmentation process
• How to successfully implement a segmentation
• Why companies shouldn’t force their brand language onto customers
• The primary guiding arrow when creating customer segments

Resources mentioned:

• Strategist Marketing
• Digital Summit
• SMX
• HeroConf
• Google Search Console
• Google Webmaster Tools
• Ahrefs
• Moz
• The Ask Method
• Data Studio
• Tableau
• The Knowing-Doing Gap
• Marketingland.com
• Searchengineland.com
• Ashley on LinkedIn

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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